A Creative
Expedition
through
Digital Frontiers

Throughout my career, I have occupied the space where design meets code. With 15+ years of experience as both a designer and a technical strategist, I bring a dual perspective to every project. This ensures that every brand experience I architect is not only visually stunning but technically optimized for performance and scale. By bridging the gap between creative vision and digital execution, I uncover strategic solutions that others often miss.

My journey has taken me from crafting compelling brand identities to designing immersive digital experiences, treating each project as a new frontier to explore.

Here’s what that means in practice:

Elevating Strategy via Dual Vision

With 20 years of experience, I merge aesthetic brand design with technical feasibility, ensuring every visual identity is built on a flawless, functional foundation.

Building Integrity & Efficiency

I design with the build in mind. My coding knowledge ensures concepts are not just beautifully branded but ready to implement, saving production time and eliminating technical friction.

Maximizing Brand Potential

I bridge the gap between design and development to uncover opportunities others might miss, enhancing brand impact from the initial identity to the final user experience.

I’ve
CREATED EXPERIENCES
for

In my recent role as Senior Digital Art Director at GMB, I merged creativity with purpose, designing everything from strategic branding and marketing campaigns to user-centric websites that empower higher education institutions.

I invite you to explore my selected work and browse my case studies to learn more about my approach and capabilities.

I am proud to share that our Washington College campaign earned a Silver Award for Integrated Marketing at the 40th Annual EduWeb Awards. Leading the visual design, I collaborated with our team at GMB to develop a cohesive and impactful campaign from concept to execution, that exceeded our client’s objectives.

It’s an honor that our website redesign for the University of South Carolina Upstate has been recognized with a Bronze Award at the 40th Annual EduWeb Awards. I created the UI and design system, building a cohesive and scalable foundation that established the visual language for the entire site alongside our team at GMB.